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Improving your capability to enjoy life through movement and strength.

We follow a 3 step process that will promote mobility, strengthen joints and connective tissue, and finally strengthen muscle tissue to build stability throughout the entire body. From there you will have the ability to tackle anything life throws your way!

Group Classes

Nothing beats the energy of a live Zoom class!

1-1 Training

On your own time. Your schedule, your workout.

Body Tempering

On your own time. Your schedule, your workout.


Featured Services

Group Training
At BLSP, our group training is based around the philosophy that training with a community can be invaluable, but you also need a program based around your specific needs and goals! Here, you will have the opportunity to sign up for a training time slot that meets 3x a week, that will be reserved for you for the duration of your membership. That means you don't have to sign up every week, or have a chance you won't get into a class due to size limitations. You will KNOW, you will have training every week, on that specific time, on that specific day (really helps with scheduling).

In these group training sessions you will have a specific station dedicated to you, where you will have all the equipment you need to perform everything in your program. Your program will incorporate mobility, strength and light cardiovascular training for a well-rounded program!

This is perfect for those looking for general fitness, getting back into shape and wanted to work out with a group of people! To check on available time slots, please message us in the "contact" tab at the top of the page.

Personal Training
Personal Training programs will take you to the next level! You will have the entire gym at your disposal. You have a choice of meeting either 2x or 3x per week (usually this will be determined by the program outlines and what equipment you have access to outside the gym). In our personal training sessions, along with an empty gym, you will have more attention toward specific needs you may have for your goals.

Along with the fitness training program, you will be set up with a goal oriented nutrition and wellness program to accomplish on a daily basis. This will ensure that you're set up to do everything in your power to move you toward your goals!

Anyone can sign up for personal training, of course, but we see it really beneficial for those that have a very specific goal in mind. Sometimes we see folks that are runners and need strength training added into a running program, or perhaps someone coming back from a large injury that needs extra attention to ensure safety and proper mechanics are being performed. If you're interested in inquiring more about personal training, please message us in the "contact" tab at the top of this page.

Nutrition and Wellness Coaching
Progressing in your workouts and striving for a fitter lifestyle begins with the activities we perform outside of the gym on a daily basis. The Nutrition and Wellness sessions analyze your daily routine and eating habits now, and we devise a plan together that can be sustainable for long term success.

This will be included in your Personal Training program, however, can be a stand alone option as well, for those that are looking to establish a healthier framework. We will meet in person (or on zoom) 1x or 2x a month, depending on what your program calls for, but will have weekly online check ins.

If you have any questions about our Nutrition and Wellness coaching, please feel free to reach out through the "contact" located at the top of this page!

BLSP Hybrid
Our Hybrid program was developed for those that have access to equipment on their own, but need guidance on how to achieve specific goals. You will have a program designed for you and your goals, taking into account your equipment and time availability.

You will have weekly check-ins to make sure everything is staying on track. As well as these check-ins, you will also have the opportunity to come into the studio (or meet on zoom) 1x a month for a face to face meeting for a more focused discussion around technique of movements or intent of the next phase of training.

Message us about our Hybrid training program through the "contact" tab at the top of the page!

Body Tempering
Only a 1-1 session, this is when we use Tempering devices to accomplish IASTM (Instrument Assisted Soft Tissue Manipulation). 30 minute sessions are perfect for a quick recovery session for the whole body or for those that would only like to target 1-2 specific areas. 60 minute sessions are designed for your first time tempering, or for those that need special attention in multiple areas. We can also combine elements of body tempering AND our MVMT class into 1 session for soft tissue mobilization and joint movement all in one.



As an athlete growing up, I naturally gravitated toward the gym, and strength training in particular. After graduating college, I moved to New York City to pursue personal training, thinking it was going to be a temporary situation. However, after 2 years working in a commercial gym, I realized I had an opportunity to turn this passion into a career. After leaving the commercial scene, I spent 4 years navigating Manhattan as a private trainer, while at the same time, opening a training facility in New Rochelle, New York.

In 2018, my wife and I made the hard decision to test the waters outside of New York state, and moved down to North Carolina, where I would spend the next 3 years planning and building the foundation of  Black Label Strength Project. A small private personal training studio, focusing around strength training, mobility and taking a more well rounded approach to fitness and wellness. It is here where I hope to expand Black Label Strength into a space where we can promote a well balanced approach to fitness and well being that will be beneficial for everyone.

Nick Schoonmaker
Certified Personal Trainer
Exercise Nutrition
Precision Nutrition
FRCms (functional range conditioning mobility specialist)
FRAs (functional range assessment specialist)
FRSC (functional range strength coach)
SFG (StrongFirst Kettlebell)
BT-C (Body Tempering certified instructor/practitioner)
CrossFit L2 (powerlifting, oly weightlifting, strongman)


Black Label Strength Project has changed my entire outlook on fitness. The focus on lasting changes and health instead of “quick fixes” encourages a long lasting mindset shift when it comes to fitness. I’ve never been stronger and never felt better about my fitness plan.


One of the best parts about the body tempering session was the immediate effect it had on removing soreness. But the most amazing benefit was realized over the next two days of playing volleyball. I was able to reach higher overhead and I gained power on my jumps and swings. Normally, back to back days of both volleyball and functional fitness would lead to mornings of aches and pains, but I felt little to none. My legs, feet, back, and shoulders felt awesome. I definitely see the benefits of introducing body tempering to my normal training routine.


Black Label Strength Project isn't just a gym. It's a community. Nick and his team have helped me achieved my wellness goals through strength training and kettlebell classes in a fun, safe, and non-judgmental environment. It's the best fitness studio in the Cary, Apex and Holly Springs area.